Qualitative Research, onsite and/or online, can be performed by special arrangement. Through comprehensive discussion we will assess your research needs, design and conduct the research, and provide you with a comprehensive report as well as the raw data and materials.
Methodologies include: survey, interview (structured, semi-structured, or unstructured), focus groups, pilot testing, observation (participant or non-participant), field notes, and document / materials analysis. Collected data are analyzed for themes and patterns, and interpreted via coding. The resulting report is written with an emphasis on reliability, trustworthiness (aka, validity), relevance and applicability.